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Īnnie Wu holds only 0.33 per cent of the shares of Hong Kong Caterers Ltd which owns 50 per cent of Maxim's Caterers Ltd, and has no managerial responsibilities in the company. Her actions, considered as suppression of freedom of speech, aroused the anger of protesters. Wu called on the Chinese Foundation Secondary School, which she founded, to fire faculty and expel students who boycotted classes. She criticised young Hong Kongers for their alleged anti-China sentiment, which she blamed on a lack of Chinese history education starting from the kindergarten level. She has also repeatedly denounced Hong Kong youth, stating that Hong Kong should 'give up' on two generations of 'lost' youngsters, and claimed that she would 'not waste time talking to them, as they have no idea what they are doing'. Maxim's outlets have been the target of boycotts and vandalism during the 2019–2020 Hong Kong protests after Annie Wu, the daughter of Maxim's co-founder James Wu, denounced the pro-democratic movement during an appearance at the United Nations. Maxim subsequently announced that it would stop serving shark fin in all restaurants from 1 January 2020. On 15 June 2018 protestors directly targeted Maxim's headquarters in a demonstration that also targeted Starbucks' regional licensee being Maxims. 50 protestors attended a demonstration at Maxim's branch at The University of Hong Kong on 10 February 2018. On 10 June 2017 dozens protested at their flagship 'Maxim's Palace' restaurantįor selling threatened and endangered shark species. Maxim's have been targeted by campaigners regarding the company's support of shark finning. Shark fin protestors at Maxim's HQ, Hong Kong in 2018 Shark fin controversy In 2005, Maxim's have rebranded most of its restaurants as MX.

to form Coffee Concepts Ltd., holding licences for both Hong Kong and Macau. In May 2000, Maxim's partnered with Starbucks Coffee International, Inc. The company is the licensee of Ippudo ramen, Shake Shack and The Cheesecake Factory in various territories. Maxim's and Australian chef Geoff Lindsay opened the restaurant 'Pearl on the Peak' in the Peak Tower. Maxim's bought Genki Sushi in early 2006, and the company introduced the American restaurant chain Lawry's The Prime Rib to Hong Kong the same year. In the same year, Maxim's Fast Food began producing ready meals and appetisers to be sold in 7–11 and Wellcome supermarkets. In 2004 the company opened the French-Vietnamese restaurant chain Rice Paper. concepts, which managed restaurant brands including MAX, Cellini, Mecca, Thai Basil, eating plus, Mezz, café Landmark, Emporio Armani Caffé, and modern restaurants Kiku and Miso.

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In 1998, Maxim's launched a restaurant series named m.a.x. Simplylife Bakery Cafe in Queensway Plaza, Admiralty Wu stepped down in early 2000, and was replaced by his 29-year-old grandson Michael Wu Wei-kuo, who had previously served as chief financial officer. By early 1973, the group operated 15 restaurants. Ī holding company, Maxim's Caterers Limited, was formed in October 1972 to acquire the Maxim's and Jade Garden restaurant brands. Initially positioned as a 'first-class restaurant and night-club', the arrival of competing international hoteliers in the 1960s prompted the company to focus more on morning tea, lunch, and snacks. The grand opening of the first Maxim's restaurant, located in the basement of Telephone House in Central, took place on 3 December 1956. Wu along with a small group of shareholders. Maxim's was founded by brothers James Wu and S.T.

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